Story Development

Building the Perfect Logline for Your Book, Screenplay, or Other Story

by John Robert Marlow
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THE ONLY QUESTION THAT MATTERS

When you’re selling a story (or trying to), there’s one thing everyone wants to know. To find out, they will ask you a simple question. And they will pre-judge your tale not on its merits, but on the answer you provide.

Before we get to the question itself, find a stopwatch. If you don’t have a “real” one (or a cool cell phone) handy, bring up a virtual stopwatch online. Either way, hit START the second you’ve finished reading the question below. Do not hit STOP until you’ve answered the question—out loud—to the best of your ability. (For a more accurate evaluation, have someone else ask the question and time your answer.) And here…we…go.

What’s your story about?

Ticktickticktick. Did your answer require more than 10 seconds? Did you hesitate or fumble? If so, you need a logline. Did you explain who your main character is, what he or she wants, and what keeps them from getting whatever-it-is they want? If not, you need a logline.

In fact—you need a logline, period. Everyone does. Because if you blow the answer to that question, nothing else matters: few (if any) industry professionals will read your story. This is so for several reasons. Read more…