If you haven’t already, you might want to read the book’s Introduction: The Power of Hollywood before reading this chapter. Onward…
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CHAPTER ONE: WHY ADAPT?
Audience, Money, Synergy
Humans have always been storytellers. Whether gathered around a campfire, painting on cave walls, writing words on dead trees or computer screens—it’s in our blood. Books and other storytelling formats can be noble undertakings, capable of reaching hundreds of thousands of readers.
But movies are the global campfires of our time.
Filmed entertainment routinely reaches millions, sometimes hundreds of millions of people, all over the world. On those few occasions where book sales reach this level, they do so with the aid of movies based on the books. Aside from religious texts with thousands of years to build an audience, there are no exceptions to this rule.
It makes no difference whether a story is little-known and personal (Monster, Erin Brockovich, both TRU*), or a household name on multiple continents (Harry Potter, Twilight, (both NOV*), Batman, Spider-Man (both COM*)—a movie can expand the audience exponentially. There are a number of reasons for this, the most obvious being that people who don’t—and people who can’t—read books still watch movies. But there are other reasons as well… Read more…